Privacy Policy

Last Updated: 19 March 2026

Welcome to Oops & Wonder. We create story-led books and resources designed to help children navigate their emotions and build a strong inner compass. Because we value trust and transparency, we want you to be fully informed about how we look after your personal data when you visit our website (oopsandwonder.com), buy our books, or engage with our magical resources.

This policy applies to parents, gift-buyers, and educators. We do not knowingly collect data from children under the age of 13.

1. Who We Are

This website is operated by Alexandra Osbourne, trading as Oops & Wonder, a UK-based business. Under data protection laws, we are the "data controller" of your personal information.

If you have any questions about this policy or how we use your data, please contact us at:
Email: hello@oopsandwonder.com

2. The Data We Collect

We only collect the information necessary to provide you with a smooth and meaningful experience. This includes:

  • Identity & Contact Data: Your name and email address (collected when you sign up for our newsletter, download freebies, or create an account).

  • Transaction Data: Details about payments to and from you and details of products you have purchased (including billing and delivery addresses).

  • Profile & Usage Data: Information from quizzes, reflection prompts, or worksheets you interact with, as well as how you use our website.

  • Technical Data: Your IP address, browser type, and location data used to improve our site performance.

  • Marketing Data: Your preferences in receiving updates and magical stories from us.

A Note on Children: Our content is for children, but our website is intended for purchase and use by adults. If we discover we have unintentionally collected data from a child under 13 without parental consent, we will delete it immediately.

3. How We Use Your Data

We use your information for the following purposes:

  • To Fulfil Your Order: Processing payments and shipping physical books or delivering digital downloads (Lawful Basis: Contract).

  • To Share Magic: Sending you newsletters, updates on Pip the squirrel, and educational resources (Lawful Basis: Consent).

  • To Personalise Your Experience: Using quiz results or browsing history to recommend the most relevant stories for your child’s development (Lawful Basis: Legitimate Interest).

  • To Improve Our Brand: Analysing website traffic to make our tools more engaging (Lawful Basis: Legitimate Interest).

4. Sharing Your Information

We do not sell your data to third parties. We only share data with trusted service providers who help us run Oops & Wonder:

  • Hosting & Platform: Squarespace (our website provider).

  • Communication: MailerLite (to send our emails and resources).

  • Payments: Stripe and PayPal (to process your transactions securely).

  • Analytics & Advertising: Google Analytics (to help us understand how visitors use our website) and the Meta Pixel (to help us measure the effectiveness of our ads and show relevant updates on social media).

5. International Data Transfers (Including the US)

Some of our service providers may process personal data outside the UK and the European Economic Area (EEA), including in the United States — in particular MailerLite, Stripe, and Squarespace (and also providers like Google/Meta where used).

Whenever we transfer your personal data out of the UK/EEA, we ensure a similar degree of protection is afforded to it by using appropriate safeguards, such as:

  • Transfers to countries deemed to provide an adequate level of protection by the UK government; and/or

  • Contracts approved for international transfers (such as Standard Contractual Clauses), and other recognised mechanisms where applicable.

6. Cookies & Tracking (Cookie Policy)

We use cookies (the digital kind) and similar technologies to help the site function properly, remember preferences, and understand which resources are most helpful to you.

  • Essential Cookies: Necessary for the site to work (e.g., security, page navigation, and checkout).

  • Analytics Cookies: For example, Google Analytics, which helps us understand website usage and improve our content.

  • Marketing Cookies/Tags: For example, the Meta Pixel, which helps us measure advertising performance and show you relevant updates.

You can manage your cookie preferences at any time via our cookie banner (where available) and/or the settings link in our website footer.

7. Data Retention

We only keep your data for as long as necessary:

  • Newsletter Data: Until you choose to unsubscribe.

  • Purchase Data: We retain transaction records for up to 7 years to comply with UK tax and financial legal obligations.

  • Interactive Tools: Data from quizzes or downloads is kept for as long as it remains relevant to providing you with personalised guidance.

8. Your Legal Rights

Under the UK GDPR, you have the right to:

  • Access: Request a copy of the data we hold about you.

  • Correction: Ask us to fix inaccurate information.

  • Erasure: Ask us to delete your data (the "right to be forgotten").

  • Withdraw Consent: Unsubscribe from emails at any time using the link at the bottom of our messages.

  • Complain: You have the right to contact the Information Commissioner’s Office (ICO) if you have concerns about how we handle your data.

To exercise any of these rights, please email hello@oopsandwonder.com.

9. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. We limit access to your personal data to those employees or partners who have a genuine business need to know.

10. Updates to This Policy

As Oops & Wonder grows, we may update this policy. When we make significant changes, we will notify you by posting a notice on our homepage or sending you an email update.

11. Contact Us

For any questions regarding your privacy, please reach out to us. We are here to help.

Oops & Wonder
Email: hello@oopsandwonder.com
Website: www.oopsandwonder.com

✨ Thank You for Your Trust

We know privacy policies aren’t the most exciting stories — but we believe in earning your trust, not just your clicks.

Thank you for being part of the Oops & Wonder journey.