Privacy policy.

1. Who We Are

This website is operated by Alexandra Osbourne, trading as Oops & Wonder, a UK-based children’s book brand. For any questions about this policy, please email: hello@oopsandwonder.com.

2. What We Collect and Why

We only collect the information we genuinely need to offer you a smooth, meaningful experience. This includes your name and email address so we can send you newsletters, freebies, and updates you've requested; quiz responses and downloads to personalise what we send you or share relevant content; and purchase details (such as your billing name, email, and delivery address) to process orders and provide customer support. We also collect IP addresses and basic browsing data to understand how visitors use the site, improve our content, and tailor your experience.

We do not knowingly collect personal data from children under 13. If we ever discover that we’ve unintentionally done so, we’ll delete the data promptly.

3. Lawful Basis for Processing

Under UK and EU GDPR, we rely on these lawful bases:

  • Consent: When you sign up for emails, tick a checkbox, or download a freebie

  • Contract: When you purchase a product from us

  • Legitimate Interest: To analyse website traffic or prevent fraud (only where this doesn’t override your rights)

4. How We Use Your Data

We may use your data to:

  • Send you magical emails (with your consent)

  • Fulfil your order or respond to your queries

  • Understand how visitors engage with our site

  • Improve our products and services

  • Comply with legal obligations

We do not sell or share your personal data with third parties for marketing purposes.

5. Sharing Your Information

We may share data with trusted service providers who help us run the site and serve you. These include:

  • MailerLite (email platform) – to send newsletters and freebies

  • Stripe / PayPal – to process payments

  • Squarespace – for hosting this website

  • Analytics providers – to understand site usage

Each provider only receives the data they need and must handle it securely under contract.

6. Cookies and Tracking

We use cookies (the digital kind) to:

  • Help the site function properly

  • Remember your preferences

  • Understand which pages and resources are most helpful

  • Occasionally show relevant ads or updates

You can customise your cookie preferences at any time by clicking the cookie banner or settings link in the footer. For full details, see our Cookie Policy.

7. Your Rights (UK/EU Residents)

You have the right to:

  • Access the data we hold about you

  • Correct inaccurate or incomplete data

  • Withdraw consent at any time

  • Ask us to delete your data (in some cases)

  • Object to certain uses or request a restriction

  • Complain to the UK Information Commissioner’s Office (ICO)

To exercise any of these rights, email hello@oopsandwonder.com and we’ll respond within 30 days.

8. How We Keep Your Data Safe

We take data protection seriously. We use secure platforms and limit access to your information. All data is stored securely and only retained as long as necessary.

If there is ever a data breach that affects you, we’ll notify you and the appropriate authorities in accordance with legal requirements.

9. How Long We Keep Your Data

We only keep your data for as long as it’s needed:

  • Newsletter signups: until you unsubscribe

  • Purchases: for up to 7 years (to meet financial recordkeeping laws)

  • Analytics: anonymised after a set period

You can request deletion at any time.

10. International Users

Although we’re based in the UK, this website may be accessed from anywhere. If you're visiting from outside the UK or EU, know that your data will be processed in line with UK GDPR.

11. Updates to This Policy

We may update this Privacy Policy from time to time (especially as the brand grows). The latest version will always be posted here, with the date clearly marked at the top.

12. Questions or Concerns?

We’re here to help. If you have questions about how your data is used, email hello@oopsandwonder.com.

✨ Thank You for Your Trust

We know privacy policies aren’t the most exciting stories — but we believe in earning your trust, not just your clicks.

Thank you for being part of the Oops & Wonder journey.